Introduction to IoT Product Management

Get an introduction to managing products in the era of the Internet of Things

Here's What You'll Learn

In this introductory course we'll teach you the fundamentals of how to manage IoT products, and give you the basis for understanding what it takes to manage them. This introductory course is amazing as on its own, or can be used as credit for Course 1 of my full IoT Product Manager Certificate Program!

Whether you already work at an IoT company, need help positioning your experience, or need insights into the IoT opportunities for your own business, this course will surely help skyrocket your progress!

After this intro course, you will have the opportunity to continue your education by enrolling into the full IoT Product Manager Certificate Program.

Topics we'll dive deep on:

  • A clear and succinct definition of IoT and how it drives customers and businesses
  • Knowledge of the different types of companies building IoT products and what that means for Product Managers
  • Product Management analysis of real-world IoT use cases
  • An understanding of the five layers of the IoT Technology Stack
  • A deep-dive into the IoT Decision Framework and how it applies to you
  • An in-depth review of the product decisions every IoT PM needs to make
  • How to apply the IoT Decision Framework to your product
  • Preview of the IoT Product Manager Certificate Program (with a bonus for students in the Intro course!)
  • Recommended reading for further understanding
  • Lifetime access to course materials

Cut through the hype and learn exactly what makes an IoT product, from a Product Manager’s perspective. Get to know the five layers of the IoT Technology Stack, and why IoT Product Management is so complex. Next, learn to tackle any IoT product with the IoT Decision Framework. You’ll learn to make strong, consistent product strategy decisions… from UX to data to business and more... from hardware all the way to Cloud Applications.

Will I Benefit From This Course?

This course is for current or aspiring Product Managers who want to gain knowledge of IoT to leverage their current or future careers!

This course is structured perfectly to give you a high-level understanding of the IoT decision framework and will be that big step towards positioning your current experience in a way that can open doors for IoT Product Manager roles. There's a lot to learn in IoT Product Management including IoT Product lifecycle, different user roles, data management, pricing models, security risks and more. Not to mention all the other technology layers as well: sensors, devices, embedded software, get the idea.

Like many Product Managers, you may be spending hours of your time searching for information on IoT — time you could be using to make important business decisions.

You need more information on IoT, and you need it fast. I'm happy to say that you’ve come to the right place.

Sign up for The Introduction to IoT Product Management Course and start making moves towards the career of your dreams!


The course is fantastic! Daniel does an excellent job breaking down the incredibly complex world of IoT in a very clear and concise way. Having minimal experience in IoT product management, I came away from this course confident in the toolset I gained, and have a much greater appreciation for the strategic and tactical elements of IoT PM.

- Russell Sprole

Your Instructor

Daniel Elizalde
Daniel Elizalde

Meet Your Instructor

Daniel Elizalde is the foremost thought leader in IoT Product Management today. He is the creator of the IoT Decision Framework, the only comprehensive method for IoT Product Management.

Daniel developed and taught his first IoT Product Management course at Stanford Continuing Studies, where he continues to teach today to sold-out crowds of Silicon Valley Product Managers. After overwhelmingly positive feedback from students, and requests for an online version from all over the world, he developed The IoT Product Manager Certificate Program.

Daniel’s 18 years of experience include working at Fortune 500 companies and growth-stage start-ups, as well as product companies and services companies. Through his courses, he shares on-the-ground, practical knowledge gained as head of product for IoT product portfolios, and from experience managing the complete lifecycle of end-to-end IoT solutions, including hardware, embedded software, cloud platforms, and user applications.

Today, Daniel focuses 100% of his time teaching and coaching IoT Product Managers and executives through in-person and online courses, coaching/consulting engagements, corporate workshops, and articles on the blog, which is the leading blog on IoT Product Management. Daniel is also the host of the popular IoT Product Leadership podcast.

Frequently Asked Questions

Is the online course live or pre-recorded?
All the courses are pre-recorded. You can enroll at any time and complete each course at your own pace.

Will my company reimburse me for this course?
There's a good chance they will. While this course is not accredited by a college or university, most companies will reimburse you for ongoing education. Check with your manager or HR department.

Are there any prerequisites for this course?
No! But it will be helpful if you have some basic Product Management knowledge.

How long will I have access to the course?
You'll have access to the course material for as long as the program exists.

I'm an entrepreneur planning to launch an IoT product, can this course help me?
Yes! You don't need to be in an established company to take advantage of this course. As an entrepreneur, it is critical to understand the opportunities and pitfalls of IoT and how your decisions in each area of the product can make or break your company.

Does the course focus on consumer or industrial IoT products?
The truth is that all IoT products—whether they are consumer or industrial, or from any industry (healthcare, smart buildings, transportation, energy, wearables, etc.)—have the same building blocks. Regardless of your focus, this course will help you.

Is there a refund policy?
Yes. I believe you'll find this course to be very valuable! But if for any reason you don't, then you'll have 14 days to get a full refund - just send me an email for your full refund. No problem!

Do I need to wait for registration to open?
No. The course is self-paced so you can enroll at any point and go through the material in your own time.

How long with the course take to complete?
Some students can complete it in as little as two hours. Others take more time.

Still have more questions? Send us an email!