Welcome to the IoT Product Manager Certificate Program, a 7-week online training program for Product Managers wanting to advance their careers in the growing field of the Internet of Things.
I am Daniel Elizalde, a 20-year Product veteran and former head of Product for an IoT company, turned IoT Coach and Instructor at Stanford University. I’ve trained over 1,000 professionals on IoT strategy from companies like:
The Internet of Things (IoT) is the biggest technology and business transformation trend in the world. It powers some of today’s most cutting-edge developments such as autonomous vehicles, smart cities, and self-healing energy grids, just to name a few.
But if you are reading this, you probably knew that already.
You likely already have heard the statistics about the billions of devices that will be connected to the Internet by 2040, the billions of dollars top companies like Microsoft, Google, and Apple are investing in IoT, or the trillions of dollars of business opportunity that IoT is creating today and will continue to create in the years to come.
You also probably know that IoT is much more than “smart toasters.” You understand that IoT can bring meaningful innovation to industries like Energy, Water, Smart Homes, Transportation, etc.
And, you also understand that IoT is not a passing trend. It is quite the opposite. More and more companies are embracing IoT as part of their product strategy, so as a result, more and more products are now “connected products.”
This trend is now the new normal, and in order to succeed as a Product Manager in the era of connected devices, you know you need to level up your skills. Fast.
Whether your company is just starting their IoT transformation and your Executive team is asking you to “build an IoT product” or whether you are looking to join a cutting-edge company working on IoT solutions, you know you need the skills of an IoT Product Manager.
"Finding the right IoT talent is hard, and Daniel understands the pain-points of the hiring managers building IoT teams.
The material in this course makes candidates better prepared for interviews, ace the interviews and most importantly fosters a community of experienced professionals to support you through the complete path of becoming an IoT Product Manager.”
- Vishwesh (Vish) Pai, Director of PM, IoT Cloud - Samsung Electronics
Launching IoT products into the market is much harder than building not-connected products. Here are some of the reasons:
If you’re like most PMs I know, you’re eager to leverage the power of the Internet of Things to build great solutions that can have an impact in the world. You're also probably frustrated, wasting hours searching online, trying to piecemeal together information and resources to make sense of IoT.
Does this sound familiar to you?
The problem with this approach is that you don’t have a structured way to put all the pieces together. It all feels like random information. Because let’s face it, there hasn’t been a "go to" source for busy Product Managers like you to learn everything you need to take an IoT product from idea to market... until now.
As a Product Manager, this course will teach you exactly what you need to know about the IoT. Nothing more, nothing less. All the hype around IoT has led to so much useless information on this topic. If you want to stop wasting your time and start changing the world with IoT, Daniel's course is the place to start.
- MJ Peters, Director of PM - Firetrace International
This is the only course designed specifically for Product Managers who want to accelerate their career in the area of the Internet of Things.
I created this program based on years of experience working on IoT products, and I built it from a Product perspective. It focuses on the value you need to provide to your customers and to your company. It’s a course built for practitioners who need the tools to apply to their job today.
The program is built around my IoT Decision Framework, which gives you a structured, step-by-step approach to creating IoT products. This is the same method I teach at Stanford University and use with my consulting clients to help them define their product strategy.
Best of all, the program includes video lectures, as well as templates, worksheets, and additional resources to maximize your learning in the shortest amount of time.
No more trying to put the pieces of the puzzle together. All the information you need is right here, in one place.
The course is fantastic! Daniel does an excellent job breaking down the incredibly complex world of IoT in a very clear and concise way. Having minimal experience in IoT product management, I came away from this course confident in the toolset I gained, and have a much greater appreciation for the strategic and tactical elements of IoT PM.
- Russell Sprole, CFA - Full Harvest
You are probably already spending three hours per week (or maybe more) reading online articles and trying to piece everything together. The truth is, it’s not about the AMOUNT of time you spend improving your skills. It’s about spending time on the RIGHT things to accelerate your career.
That’s why I’ve consolidated all the material you need in this program. It’s all here, packaged in a structured way that makes it easy to consume and ensures you’ll make constant progress towards your goal.
Although all the lectures are pre-recorded, the courses become available to you once per week. Having a week between courses, gives you time to complete the lectures and your assignments, review the additional material, and interact with the community.
This process should take you about three hours per week.
The content of the course was masterfully designed and delivered for the benefit of a technical and non-technical audience. Daniel's course helped de-mystify the esoteric layers (security, communications) in traditional IoT architectures in addition to offering supplemental learning resources to solidify our understanding.
Without any hesitation, I would like to recommend Daniel's course to any individual or organization interested in demystifying the idea behind IoT and to those who are interested in simplifying/accelerating their product development process.
—Shruti Gopinathan, Product Manager - IronRidge
I’ve divided the IoT Product Manager Certificate Program into seven self-study courses that follow the structure of the IoT Decision Framework.
This ensures you’ll get a structured approach to your learning and that you’ll cover every single area that Product Managers need to understand to be successful.
Each individual course includes video lectures, templates, exercises, and additional reference material.
Cut through the hype and learn exactly what an IoT product is, from a Product Manager’s perspective.
IoT products usually have more users than non-connected products, therefore you need a structured approach to discovering hidden users and their needs.
Course 2 dives deeper into the UX Decision Area of the IoT Decision Framework.
Collecting data from sensors is not enough to provide value. Real value comes from analyzing that data so you can solve the pains of your customers and your company. That’s why crafting a robust data strategy is key to success (and it’s also where many Product Managers fall short).
Course 3 dives deeper into the Data Decision Area of the IoT Decision Framework.
IoT opens the door to new and innovative business models, including recurring revenue models. This course will prepare you to take advantage of these new business opportunities, while avoiding the most common pitfalls.
Course 4 dives deeper into the Business Decision Area of the IoT Decision Framework.
To win the trust of Engineering teams, you need to be familiar with the technology behind IoT solutions. With so many components, where do you start? This course will empower you with the talking points you need to be fluent across the IoT Technology Stack.
Course 5 dives deeper into the Technology Decision Area of the IoT Decision Framework.
Developing secure products must be at the top of every IoT PM’s list. In this course you’ll learn how to incorporate security decisions in your roadmap and product strategy from the very beginning.
Course 6 dives deeper into the Security Decision Area of the IoT Decision Framework.
Standards and Regulations can either break your product or be a source of opportunity to gain market share. In this course you’ll learn how to identify and incorporate them into your strategy.
Course 7 dives deeper into the Standards & Regulations Decision Area of the IoT Decision Framework.
Hi. My name is Daniel Elizalde. I know IoT and Product Management. I’ve worked for Fortune 500 companies and growth-stage start-ups, as well as Product and Services companies. I have experience managing IoT product portfolios and implementing end-to-end IoT solutions—including hardware, embedded software, cloud platforms, and user applications.
As the creator of the IoT Decision Framework—the only comprehensive method for IoT Product Management—I am considered the foremost thought leader in IoT Product Management today.
I developed my one-of-a-kind curriculum and began teaching IoT Product Management at Stanford Continuing Studies, where I continue to teach today. After frequent requests for an online version from all over the world, I developed The IoT Product Manager Certificate Program.
Today, I focus 100% of my time on coaching IoT Product Managers through IoT courses (both online and in-person at Stanford), corporate workshops, and advisory engagements. I provide on-the-ground, practical knowledge through my blog, the leading blog on IoT Product Management, and as the host of the popular IoT Product Leadership podcast. I look forward to helping you find success!
The program comes with a copy of my IoT Decision Workbook and IoT Product Strategy Briefing.
These are the same templates I use when teaching my IoT Product Management course at Stanford Continuing Studies and when working with my private clients.
Throughout the program, you’ll be prompted to fill out these templates so you can get hands-on experience applying the concepts to your own IoT product.
You can use these templates not only as a learning tool, but as a communication tool to articulate your vision and strategy throughout your company.
In addition to the video lectures and templates, I’ve curated a list of resources for you to further explore each of the topics.
Once you complete all the lectures, you’ll have the opportunity to take the Certification Exam. This multiple-choice exam is included with the program, but is optional. If you get a passing grade of 80% or higher, congratulations! You have earned your Certificate as an IoT Product Manager.
We’ll email you the certificate a few days after the exam. You can use your certificate to get reimbursement from your company or just as bragging rights to demonstrate you have mastered the knowledge in this program.
The key to advancing your IoT career is connecting with the right people who can guide you, give you advice, and even hire you! But if you are new to IoT, where do you find these people? The answer: my private Slack Community for IoT Product Professionals.
This invitation-only community is for professionals who have taken any of my courses either online or at Stanford University, as well as my consulting clients.
The community includes seasoned professionals from some of the top companies working on IoT today, professionals looking to transition into IoT, and Executives looking to hire IoT PMs for their teams.
Here’s how you can benefit from being a part of my IoT PM community:
Having access to a private community of IoT Product Managers is invaluable. Think about it. How many meetups or conferences do you need to attend to meet just one or two IoT Product Managers?
Or think about it this way: The cost of going to a conference is likely more than the cost of enrolling in this program. And I’m sure you won’t be able to connect with nearly as many qualified professionals as in my IoT PM community.
By enrolling in the program, you get access to hundreds of IoT product professionals from around the world. At no additional cost.
If you are serious about accelerating your IoT PM career, this is an opportunity you cannot miss.
One of the most valuable aspects of taking Daniel's class is access to an exclusive community on Slack.
It is active, and it's been a great source for connecting with other professionals involved in IoT, for career discussions and sharing current knowledge in the space.
- Rachna Sethi, CEO, Tigerbook Consulting
Learn a tested method and join over 1,000 product professionals from all over the world who have brought this knowledge back to companies like:
As a highly experienced Product Manager himself, Daniel shares practical approaches and tactics which are readily useful in the industry. Daniel is meticulous with the clarity of the material. Daniel's framework helps weigh in many factors that come handy in building successful products. Thank you, Daniel!
—Preethi Srinivasan, Product Manager - Google
You might be wondering if this program is applicable to the type of company your work for or company you would like to work for. You might be thinking about the differences between industrial vs. consumer IoT, B2B vs. B2C models, or the many differences across verticals.
The answer is YES. This program does work for any industry and vertical. I know, because I’ve trained professionals in all these areas. Let me explain.
It is true that companies across industries and verticals are different. They all have different challenges, different culture, markets, etc. But although the actual IoT strategy between different companies might be different, the process for creating that strategy is the same.
That is why my students come from companies that cover the complete spectrum of possibilities, including consumer IoT, industrial IoT, enterprise, component manufacturers, platform vendors, and even consulting companies.
Don’t believe me? Product professionals from all these companies have benefited from this course. (And this is just a small sample!)
Apple, Amazon, Sony, Logitech, VISA, eBay, Nest, August, Smart Things, Fossil.
Bosch, Tesla, Parker Hannifin, ABB, Rockwell Automation, Honeywell, GE, Ford, Mercedes Benz.
Microsoft, Google, Samsung, GE, Oracle, Hitachi, SAP, Amazon AWS, Intel, Cisco, Cloudera.
KPMG, EY, McKinsey, Deloitte, Tata, Accenture, PWC.
Not to mention startups and Fortune 500 companies in all verticals including:
You get the idea. And by the way, professionals from all these companies are now connected with each other through my IoT PM community in Slack.
The course was thought-provoking, insightful, and well-structured using Daniel's IoT Decision Framework. My big take-away was the wide spectrum of product decisions that need to be made including priorities, costs, strategic direction, etc., and the ramifications and interconnection of those decisions. The material and content of the course was current and pertinent to a wide range of domains and well worth my time.
—David Whaley, Sr PM - ARM
I am so confident this program will accelerate your Product Management career, that I’m happy to give you a 100% refund if it doesn’t work for you.
I am confident because I’ve seen the success of over a thousand professionals just like you.
If you decide this program is not for you, no problem. Just send me an email within 30 days of your purchase and I’ll refund the full amount.
In fact, if you complete all the coursework, watch all the lectures, fill out every workbook, and are active within the community, and you still feel this is not bringing you closer to your goal, then email me and I’ll refund 100% of your tuition for a complete year after you enroll in the program.
You have nothing to lose.
Enrolling in the program is easy. Just click the “Enroll” button below. You’ll be redirected to a new page where you can complete the checkout process. That’s it!
And remember you have nothing to lose since you have my 30-day guarantee.
Once you complete the checkout process, you’ll be officially part of the community. Congratulations!
Here’s what you can expect next:
The program has given me a framework to explain to my leadership team and to my project teams the complexity of layers within an IOT product. It provides a guide to align everyone involved on where we are in the process and what considerations we need to account for within each layer. The online course was perfect for me as a busy product manager. I completed the sections when I had time which meant I had flexibility, and I controlled the pace.
Daniel is a phenomenal teacher. He is flexible, understanding and detailed in his coaching sessions, and he takes the time to make sure his students understand the content and are able to apply it to their real jobs. I have also found value in the supplements he suggests. This is a great investment for any product manager of an IOT product.
- Tamara Cross, Sr PM - GOJO Industries
Estimated value: $1,850
The Internet of Things is not a fad that is going away. On the contrary, it’s just getting started and we will continue to see tremendous growth.
The question is not IF you need this knowledge, the question is how long are you willing to put it off?
As more and more companies move towards building connected products, the need for highly skilled IoT Product Managers will continue to grow. Professionals who invest in their education today, will be in the best position to reap the rewards and become highly sought-after candidates for some of the top technology companies in the world.
Think about it this way:
…you could be confident about your knowledge in IoT Product Management and be ready to tackle any IoT challenge that comes your way. Plus, you’d be building lasting relationships with other IoT professionals from our community, sharing lessons learned, best practices, and even getting connections for your next job at your dream company.
…you could be exactly where you are today.
You’d be wasting several hours a week sifting through generic articles on Medium, reading shallow content from vendors trying to sell you their product, or pinging random people on LinkedIn to “pick their brain” and hopefully get some nuggets of wisdom to break into the IoT industry.
The choice is simple. Your time is very valuable and it is the ONLY resource you can’t get back. The sooner you invest in your career, the sooner you’ll get the rewards.
I hope you join the program today and take the next step to enhance your career. Plus remember my 30-day guarantee. The risk is on me, so you have nothing to lose.
Daniel's Product Management for IoT class stresses the rule companies most often forget: focus your resources where you add sustainable, differentiated value.
The class opened my eyes to the complexities and challenges associated with delivering a comprehensive IoT solution, enabled me to recognize opportunity where I once saw great risk, and showed me how to play offense in a whole new way.
—Zach Perlstein, Entrepreneur
Daniel's course ensures students gain a high-level understanding of what it will take to be an effective IoT Product Manager.
By adhering to Daniel's Product Management Framework and 5-layer IoT Technology Stack, we become proficient in what it takes to effectively develop and ultimately manage a complex Internet of Things product from inception to market!
—Randy Dilena, Director - CDS Worldwide
I considered myself pretty familiar with IoT, and had some initial doubts about the value of this course. However, I was pleasantly surprised as the course progressed - the course introduced me to some ideas I hadn’t considered before, and the course material and recommended readings were very comprehensive. The course takes a holistic view, anchored by the IoT Decision Framework, which gives a very practical and structured approach to creating and managing IoT products. Overall, I really enjoyed the course and found it very valuable.
- Ashok Bhaskar, IoT Practice Partner - Wipro
I just wrapped up The IoT Product Manager Online Course and I thought it was fantastic. Being a hardware guy, I knew that a much deeper understanding of the IoT space will be necessary for me to efficiently and comprehensively launch the cloud-connected consumer product I am currently developing. I really appreciated the structured framework approach, which provides a sense of '360 degree completeness' and I found the provided support information and documentation to be relevant and concise.
Plus, the workbook forced me to think through easy-to-miss details and helped me to create a solid foundation for my program. I would recommend your course to anyone in the consumer IoT space, including people like me without IT or PM background or ambitions.
Thanks for putting this course together and I am looking forward to staying engaged with your IoT PM community.
—Roland Zeder, President Smartstr Inc
The course takes us through the key steps that any company will face by managing an IoT product. The program includes concepts not just related to the technology behind the scenes, but also to its implications in the business environment and the importance to offer value to users by providing an actual solution to the market.
Daniel Elizalde is a great instructor and I highly recommend this course for any professional who wants to be successful in the IoT industry.