The IoT Product Manager Certificate Program

Learn the skills to manage any IoT product

IoT Product Managers from top companies are taking Daniel's courses:

The course is fantastic! Daniel does an excellent job breaking down the incredibly complex world of IoT in a very clear and concise way. Having minimal experience in IoT product management, I came away from this course confident in the toolset I gained, and have a much greater appreciation for the strategic and tactical elements of IoT PM.

- Russell Sprole

Who This Program Is For

This program is for current or aspiring IoT Product Managers.

Let’s face it. There’s no school today that provides a degree in IoT Product Management. And there’s a lot to learn! You need to know about the IoT product lifecycle, internal users, external users, data management, pricing models, security risks, regulatory watch-outs, build vs. buy decisions…not to mention all the technology layers: sensors, devices, embedded software, communications, cloud platforms, cloud applications…and on and on and on.

If you’re like most PMs, you’re wasting hours searching online, trying to piecemeal all this information together and make sense of IoT. But every resource you find is either the nitty gritty technical details for engineers, or the high-level and not-that-useful info for enthusiasts.

In the meantime, you’re making avoidable mistakes at work, or maybe you’re not able to get that IoT Product Manager job you want. You need all this info, and you need it fast. If this sounds like you, you’ve come to the right place.

As a Product Manager, this course will teach you exactly what you need to know about the IoT. Nothing more, nothing less. All the hype around IoT has led to so much useless information on this topic. If you want to stop wasting your time and start changing the world with IoT, Daniel's course is the place to start.

- MJ Peters


Learn exactly how to manage IoT products, fast.

2 months of self-paced courses. Entirely online. Lifetime access.

The IoT Product Manager Certificate Program is the only learning program specifically designed for IoT Product Managers. You’ll learn exactly how to plan for and manage any IoT product, so you can be successful at work or get that job you’re striving for. At the end, you’ll receive a certificate proving you have what it takes to manage IoT products like a pro.

Get a complete framework for IoT Product Management

Learn the IoT Decision Framework, a comprehensive framework that puts you in control of your IoT product strategy. The IoT Decision Framework distills all the decisions you need to make into an easy-to-use framework—including all layers of the IoT technology stack, and 6 key decision areas (UX, Data, Business, Technology, Security, Standards & Regulations). Plus, get the accompanying IoT Decision Workbook.

The program has given me a framework to explain to my leadership team and to my project teams the complexity of layers within an IOT product. It provides a guide to align everyone involved on where we are in the process and what considerations we need to account for within each layer. The online course was perfect for me as a busy product manager. I completed the sections when I had time which meant I had flexibility, and I controlled the pace.

Daniel is a phenomenal teacher. He is flexible, understanding and detailed in his coaching sessions, and he takes the time to make sure his students understand the content and are able to apply it to their real jobs. I have also found value in the supplements he suggests. This is a great investment for any product manager of an IOT product.

- Tamara Cross


Here’s What You Get

7 Self-Paced Online Courses

Get lifetime access to 7 self-paced online courses. Each course provides extensive, in-depth information on a different area of knowledge all IoT Product Managers need to know in order to be successful.

Hands-On Project

Get hands-on experience with the IoT Decision Workbook by working on a product throughout the Certificate Program. You’ll solidify your learning as you define a product strategy and make critical decisions for your product. Two sample products are provided—a consumer and an industrial IoT product—or you can choose to work on your own product.

IoT Product Manager Certificate for Your Resume and LinkedIn

Finish the course and pass the final exam, and you’ll earn your IoT Product Manager Certificate, proving you have what it takes to manage IoT products like a pro.

Bonus Content

You’ll also get an extensive list of recommended books, articles, and podcasts so you can continue your learning after you’ve completed the program.

Access to My Private Slack Community for IoT Product Managers

You'll receive an invitation to our exclusive IoT Product Management Community on Slack. This invitation-only community is available only for those who have completed Daniel’s courses either online, at Stanford, or to private clients. You'll get an exclusive opportunity to connect and share ideas with IoT PMs from top companies around the world.

Daniel's Product Management for IoT class stresses the rule companies most often forget: focus your resources where you add sustainable, differentiated value.

The class opened my eyes to the complexities and challenges associated with delivering a comprehensive IoT solution, enabled me to recognize opportunity where I once saw great risk, and showed me how to play offense in a whole new way.

—Zach Perlstein

Here’s What You’ll Learn

Course 1 – Introduction to IoT Product Management

Cut through the hype and learn exactly what makes an IoT product, from a Product Manager’s perspective. Get to know the five layers of the IoT technology stack, and why IoT Product Management is so complex. Next, learn to tackle any IoT product with the IoT Decision Framework. You’ll learn to make strong, consistent product strategy decisions…from UX to data to business and more...from hardware all the way to Cloud applications.

Course 2 – The UX Decision Area

IoT has more users than any other kind of technology. In this course, you’ll learn an effective process for identifying and prioritizing all your users and their goals. You’ll also learn about the customer lifecycle for IoT products, and how to define a great developer experience.

Course 3 – The Data Decision Area

Learn to define a solid data strategy for your product, and how to navigate critical data decisions. We’ll discuss how sensors acquire real-world signals, key data acquisition parameters, where and how analytics happens in an IoT product, real-time vs. batch processing, ecosystems and APIs, key privacy and legal decisions, and more.

Course 4 – The Business Decision Area

IoT creates new business opportunities and risks. Learn new and innovative monetization models, solution-level vs. layer-specific revenue opportunities, how to calculate your cost and gross margin per customer (complete with an Excel workbook tool), and criteria for making build vs. buy decisions in IoT.

Course 5 – The Technology Decision Area

Take a deep dive into the technology of IoT. We’ll cover everything you’ve ever wanted to know about device hardware and sensors, device software, communication technologies, Cloud platforms, and Cloud applications. You’ll learn how to evaluate technology and how to work with Engineering to make the right technology decisions for your product.

Course 6 – The Security Decision Area

Connected devices open the door to more security threats than ever. Learn about the different types of security threats in IoT, and gain a process for identifying and prioritizing your product’s biggest security challenges.

Course 7 – The Standards & Regulations Decision Area

Standards and regulations may be the least “sexy” part of IoT Product Management, but the truth is they can make or break your product, and your company. We’ll cover what you should do as a PM to ensure your product is following the necessary standards and regulations.

Daniel's course ensures students gain a high-level understanding of what it will take to be an effective IoT Product Manager.

By adhering to Daniel's Product Management Framework and 5-layer IoT Technology Stack, we become proficient in what it takes to effectively develop and ultimately manage a complex Internet of Things product from inception to market!

—Randy Dilena


Your Instructor

Daniel Elizalde
Daniel Elizalde

Meet Your Instructor

Daniel Elizalde is the foremost thought leader in IoT Product Management today. He is the creator of the IoT Decision Framework, the only comprehensive method for IoT Product Management.

Daniel developed and taught his first IoT Product Management course at Stanford Continuing Studies, where he continues to teach today to sold-out crowds of Silicon Valley Product Managers. After overwhelmingly positive feedback from students, and requests for an online version from all over the world, he developed The IoT Product Manager Certificate Program.

Daniel’s 18 years of experience include working at Fortune 500 companies and growth-stage start-ups, as well as product companies and services companies. Through his courses, he shares on-the-ground, practical knowledge gained as head of product for IoT product portfolios, and from experience managing the complete lifecycle of end-to-end IoT solutions, including hardware, embedded software, cloud platforms, and user applications.

Today, Daniel focuses 100% of his time teaching and coaching IoT Product Managers and executives through in-person and online courses, coaching/consulting engagements, corporate workshops, and articles on the DanielElizalde.com blog, which is the leading blog on IoT Product Management. Daniel is also the host of the popular IoT Product Leadership podcast.

As a highly experienced Product Manager himself, Daniel shares practical approaches and tactics which are readily useful in the industry. Daniel is meticulous with the clarity of the material. Daniel's framework helps weigh in many factors that come handy in building successful products. Thank you, Daniel!

—Preethi Srinivasan

The content of the course was masterfully designed and delivered for the benefit of a technical and non-technical audience. Daniel's course helped de-mystify the esoteric layers (security, communications) in traditional IoT architectures in addition to offering supplemental learning resources to solidify our understanding.

Without any hesitation, I would like to recommend Daniel's course to any individual or organization interested in demystifying the idea behind IoT and to those who are interested in simplifying/accelerating their product development process.

—Shruti Gopinathan

I considered myself pretty familiar with IoT, and had some initial doubts about the value of this course. However, I was pleasantly surprised as the course progressed - the course introduced me to some ideas I hadn’t considered before, and the course material and recommended readings were very comprehensive. The course takes a holistic view, anchored by the IoT Decision Framework, which gives a very practical and structured approach to creating and managing IoT products. Overall, I really enjoyed the course and found it very valuable.

- Ashok Bhaskar


The course was thought-provoking, insightful, and well-structured using Daniel's IoT Decision Framework. My big take-away was the wide spectrum of product decisions that need to be made including priorities, costs, strategic direction, etc., and the ramifications and interconnection of those decisions. The material and content of the course was current and pertinent to a wide range of domains and well worth my time.

—David Whaley

Frequently Asked Questions

Are the online courses live or pre-recorded?
All the courses are pre-recorded. You can enroll at any time and complete each course at your own pace.
How long is the program?
It'll take you about 7 weeks to complete the program. Each week a new course will be available to you. On the final week, the exam will be available to take. Having the courses separated by a week gives you time to digest the material and complete the exercises in your workbook. The material in each week should take you about 3-4 hours to complete, including the video lectures and workbook exercises.
Will my company reimburse me for this program?
There's a good chance they will. While this certificate program is not accredited by a college or university, most companies will reimburse you for ongoing education. Check with your manager or HR department.
Will I get a certificate?
Yes. Once you complete the program and pass the final exam, you'll receive your IoT Product Manager Certificate by email. You’ll also receive a link to automatically add the certificate to your LinkedIn profile.
Are there any prerequisites for this program?
No! But it will be helpful if you have some basic Product Management knowledge.
How long will I have access to the program?
You'll have access to the course material for as long as the program exists.
Can I pick and choose which courses to take?
No. Each course builds on the previous course and is intended to be taken as a complete program. However, you can try out the first course for free by clicking a “Start for Free” button anywhere on this page.
Can I use my own product to go through the program?
Yes! You can use the course project and IoT Decision Workbook to work on your own product.
I'm an entrepreneur planning to launch an IoT product, can this program help me?
Yes! You don't need to be in an established company to take advantage of this program. As an entrepreneur, it is critical to understand the opportunities and pitfalls of IoT and how your decisions in each area of the product can make or break your company.
Does the program focus on consumer or industrial IoT products?
It covers both. The truth is that all IoT products—whether they are consumer or industrial, or from any industry (healthcare, smart buildings, transportation, energy, wearables, etc.)—have the same building blocks. Regardless of your focus, this program will help you. Throughout the program, I'll point out differences between consumer and industrial when applicable. And the workbook sample products include both a consumer and an industrial option to choose from.
Is there a refund policy?
Yes. I believe you'll find the program to be very valuable. But if for any reason you don't, then you'll have 30 days to get a full refund. If by then you are not convinced, just send me an email for your full refund. No problem.
Do I need to wait for registration to open?
No. This online certificate program is always open, so you can enroll at anytime and go through the material at your own pace. Why not enroll today?
Still have more questions?

I just wrapped up The IoT Product Manager Online Course and I thought it was fantastic. Being a hardware guy, I knew that a much deeper understanding of the IoT space will be necessary for me to efficiently and comprehensively launch the cloud-connected consumer product I am currently developing. I really appreciated the structured framework approach, which provides a sense of '360 degree completeness' and I found the provided support information and documentation to be relevant and concise.

Plus, the workbook forced me to think through easy-to-miss details and helped me to create a solid foundation for my program. I would recommend your course to anyone in the consumer IoT space, including people like me without IT or PM background or ambitions.

Thanks for putting this course together and I am looking forward to staying engaged with your IoT PM community.

—Roland Zeder

The course takes us through the key steps that any company will face by managing an IoT product. The program includes concepts not just related to the technology behind the scenes, but also to its implications in the business environment and the importance to offer value to users by providing an actual solution to the market.

Daniel Elizalde is a great instructor and I highly recommend this course for any professional who wants to be successful in the IoT industry.

—Gebrin Jamil

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