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The IoT Product Manager Certificate Program

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An Online, Self-Study Program to Learn the Skills You Need to Confidently Manage Any IoT Product Within 7 Weeks… Guaranteed

- Gain a deep understanding of how to bring IoT products to market

- Align your team behind your product vision

- Discover critical gaps in your IoT roadmap


It’s a simple fact… the IoT Decision Framework is making it easier than ever before!

There’s no denying it…

Building IoT products is hard, and it's easy to see why. IoT products have more parts and more complexity, meaning Product Managers need the skills to manage a variety of components across the IoT Technology Stack, including hardware, embedded software, networking communications, cloud software, and front-end applications.

With so much to handle, it’s no surprise that only about 25% of IoT products succeed in the market today.

As a Product Manager working on IoT, you are likely skilled at managing a portion of this complex stack. Maybe you have a software background, or maybe you’ve launched hardware products before.

But the question is: how do you efficiently manage all these components together?

Beyond product management, you also have to overcome communication challenges. It can be difficult to articulate your IoT vision and roadmap to the rest of the company—especially those teams that may not understand the IoT big picture. It is a tough place to be in.

But not anymore.

Not long ago, I was head of products for a company building Industrial IoT products, so I know the feeling. My biggest challenge was articulating my IoT vision in a structured way to onboard my colleagues and other teams. That’s when I created the IoT Decision Framework.

This Changes Everything

After creating the IoT Decision Framework, I wanted to help other Product professionals get a holistic undersatnding of IoT. I started teaching my framework at Stanford University, and to my surprise, it became the most popular class in the history of the Stanford Continuing Studies program.

Take a look at this.

Over 1,200 professionals have taken this knowledge and the IoT Decision Framework back to their companies (and this is just a small sample!).

As of today, I’ve trained over 1,200 professionals from some of the top companies in the world on how to use the IoT Decision Framework.

The framework provides them a holistic method of how all the pieces in the IoT puzzle fit together and how to approach their IoT product lifecycle in an organized way.

Crazy, right?

But listen...

Most of the professionals I talk to, spend countless hours online trying to piecemeal together an approach to manage their IoT products. Although they learn a lot of “tips and tricks”, they lack a unified approach to creating a solid product strategy and articulating the “why” to other teams.

That’s why I created This program. I call it The IoT Product Manager Certificate Program.

This program gives you an in-depth look at the IoT Decision Framework and provides a step-by-step method you can use as a blueprint to drive the complete lifecycle of your IoT product.

It will give you the tools to foster a common language across your company so you can build alignment and trust with Engineering, Executives, and any other team involved.

In fact, having over 1,200 professionals learning the IoT Decision Framework allows me to make a promise I could never make before:

Get Results or You Pay Nothing!

Let’s not waste time beating around the bush. This is my promise to you:

Enroll in the IoT Product Management Certificate Program, follow the directions, and I guarantee you will get have the confidence to manage any IoT product in 7 weeks or less.

That’s not a typo—I said 7 weeks. Yes, it’s real, and yes, it’s realistic.

What happens if you don’t gain the confidence to lead your IoT product through its lifecycle?

Simple: I’ll give you your money back. Every penny of it.

It’s the only ethical thing to do. If you study hard and do the work, I believe you deserve to get the results.

And if not? Well, I don’t deserve to get paid. Simple as that.

But I don’t believe that’s going to happen. In fact, once you see what’s inside the program, I believe you’ll feel like you made a very smart investment in your product and your career.

Let me explain…

The program has given me a framework to explain to my leadership team and to my project teams the complexity of layers within an IOT product. It provides a guide to align everyone involved on where we are in the process and what considerations we need to account for within each layer.

The online course was perfect for me as a busy product manager. I completed the sections when I had time which meant I had flexibility, and I controlled the pace.

This is a great investment for any product manager of an IOT product.

- Tamara Cross, Sr PM - GOJO Industries

Here’s What You’ll Learn from the IoT Product Manager Certificate Program

I’ve divided the IoT Product Manager Certificate Program into 7 self-study courses that follow the structure of the IoT Decision Framework.

This ensures you’ll get a structured approach to your learning and that you’ll cover every single area that Product Managers need to learn to be successful.

Each individual course includes video lectures, templates, exercises, and additional reference material. Once you enroll in the program, you’ll get access to a new course every week. After 7 weeks, you’ll have access to all the courses. For life.

Course 1 – Introduction to IoT Product Management

Cut through the hype and learn exactly what an IoT product is, from a Product Manager’s perspective.

You’ll learn:

  • The IoT landscape so you can identify the 3 types of companies working on IoT today.
  • The 5 building blocks of the IoT Technology Stack and how to use them as a communication tool, ensuring everyone in your company understands what you are building.
  • A deep-dive into the IoT Decision Framework, a strategic tool that will guide you step-by-step through the process of building your IoT product.

Course 2 – How to Discover and Prioritize the Needs of your IoT Users

IoT products usually have more users than non-connected products, therefore you need a structured approach to discovering hidden users and their needs.

Course 2 dives deeper into the UX Decision Area of the IoT Decision Framework.

You’ll learn:

  • A 5-step process to define the best user experience for all users across the IoT Technology Stack.
  • A simple, yet powerful tool to identify all possible users across the IoT customer lifecycle to ensure you don’t leave any important users out of your roadmap.
  • A technique to prioritize users and their needs for your MVP and beyond.
  • What makes a great Developer Experience in IoT products.

Course 3 – How to Create a Robust Data Strategy

Collecting data from sensors is not enough to provide value. Real value comes from analyzing that data so you can solve the pains of your customers and your company. That’s why crafting a robust data strategy is key to success (and it’s also where many Product Managers fall short).

Course 3 dives deeper into the Data Decision Area of the IoT Decision Framework.

You’ll learn:

  • The key components of an IoT data strategy and how they define the value of your product.
  • Why IoT is an “ecosystem play” and how to avoid the pitfalls of product vs. platform data strategies.
  • The privacy and legal implications of data in IoT products, so you can avoid legal nightmares from the beginning.

Course 4 – How to Create an IoT Business Model

IoT opens the door to new and innovative business models, including recurring revenue models. This course will prepare you to take advantage of these new business opportunities, while avoiding the most common pitfalls.

Course 4 dives deeper into the Business Decision Area of the IoT Decision Framework.

You’ll learn:

  • The most impactful IoT business models, including recurring revenue and outcome-based models that will enable your product to actually make money in the market.
  • How to discover monetization opportunities at each layer of the IoT Technology Stack.
  • How to calculate the cost of deploying a new device to avoid eating into your profit margins.
  • How to avoid the biggest strategic mistake IoT companies make by defining a solid Build vs. Buy strategy.

Course 5 – Demystifying the Technology Behind IoT & How to Work with Engineering

To win the trust of Engineering teams, you need to be familiar with the technology behind IoT solutions. With so many components, where do you start? This course will empower you with the talking points you need to be fluent across the IoT Technology Stack.

Course 5 dives deeper into the Technology Decision Area of the IoT Decision Framework.

You’ll learn:

  • The key parameters and terminology you need to have an intelligent conversation with software and hardware teams.
  • The top software and hardware considerations you need to review with Engineering to ensure your solution is robust and scalable.
  • The top considerations you and your team need to evaluate when selecting an IoT Cloud Platform.
  • How to include the customer and business perspective in every conversation with the Engineering team.

Course 6 – How to Launch and Operate a Secure IoT Product

Developing secure products must be at the top of every IoT PM’s list. In this course you’ll learn how to incorporate security decisions in your roadmap and product strategy from the beginning.

Course 6 dives deeper into the Security Decision Area of the IoT Decision Framework.

You’ll learn:

  • The different types of security threats that affect all IoT products, including real-world examples.
  • A simple, 3-step process to identify security risks across the IoT Technology Stack that can inform your roadmap direction.
  • The role of an IoT Product Manager in securing your product and getting buy-in from other teams.

Course 7 – How to Incorporate Standards and Regulations in Your IoT Product Strategy

Standards and Regulations can either break your product or be a source of opportunity to gain market share. In this course you’ll learn how to identify and incorporate them into your strategy.

Course 7 dives deeper into the Standards and Regulations Decision Area of the IoT Decision Framework.

You’ll learn:

  • An overview of the current IoT standards and how they impact your product.
  • How to work with policy teams to understand the regulations that affect your product.
  • The role of a Product Manager in incorporating Standards and Regulations into your roadmap.

The course is fantastic! Daniel does an excellent job breaking down the incredibly complex world of IoT in a very clear and concise way. Having minimal experience in IoT product management, I came away from this course confident in the toolset I gained.

- Russell Sprole

The IoT Product Manager Certificate Program also includes

Templates and Hands-on Exercises:

The program comes with a copy of my IoT Decision Workbook and IoT Product Strategy Briefing. These are the same templates I use when teaching my IoT Product Management course at Stanford University and when working with my private clients.

Throughout the program, you’ll be prompted to fill out these templates so you can get hands-on experience applying the concepts to your own IoT product.

You can use these templates not only as a learning tool, but as a communication tool to articulate your vision and strategy throughout your company.

Curated resources to go deeper on all topics:

In addition to the video lectures and templates, I’ve curated a list of resources for you to further explore each topic, including:

  • My ultimate Reading List for IoT Product Managers including over 25 books every IoT PM should read.
  • Articles and podcast episodes from my blog and other sources that complement the video lectures.

Certificate of Completion:

Once you complete all the lectures, you'll receive a certificate of completion.

The content of the course was masterfully designed and delivered for the benefit of a technical and non-technical audience. Daniel's course helped de-mystify the esoteric layers (security, communications) in traditional IoT architectures in addition to offering supplemental learning resources to solidify our understanding.

Without any hesitation, I would like to recommend Daniel's course to any individual or organization interested in demystifying the idea behind IoT and to those who are interested in simplifying/accelerating their product development process.

—Shruti Gopinathan, Product Manager - IronRidge

"Finding the right IoT talent is hard, and Daniel understands the pain-points of the hiring managers building IoT teams.

The material in this course makes candidates better prepared for interviews, ace the interviews and most importantly fosters a community of experienced professionals to support you through the complete path of becoming an IoT Product Manager.”

- Vishwesh (Vish) Pai, Director of PM, IoT Cloud - Samsung Electronics

Meet Your Instructor: Daniel Elizalde

Hi, I'm Daniel Elizalde.

I help Product Leaders like you create winning products, by giving you the tools and best practices to confidently manage any IoT product. Today I work as an IoT Product Consultant and I also teach IoT PM at Stanford University.

With over 20 years of experience in connected products, and as a former head of products for an IIoT company, I've been in your shoes.

I understand the complexities of managing IoT products. I understand the technology challenges, but more importantly, I understand the challenges in aligning and influencing many teams inside your company behind your IoT vision.

Through my PM career building IoT products, my classes, and my consulting practice, I've talked to thousands of Product Leaders working on IoT. I've compiled over 20 years of experience and best practices in this course. It'll provide you a blueprint on where the landmines are, and a structured way to manage the lifecycle of your IoT product. I look forward to working with you!

Here's What People are Saying on LinkedIn

Finally, the Support You’ve Always Needed

Once you complete the program, I’m confident that you will know everything you need to effectively manage IoT products. But what if you run into questions down the road?

Well, I’ve got you covered.

By enrolling in the IoT Product Manager Certificate Program, you also gain access to my exclusive IoT PM community on Slack.


This invitation-only community is for professionals who have taken any of my courses either online or at Stanford University, as well as my consulting clients.

The community includes seasoned professionals from some of the top companies working on IoT today.

Here’s how you can benefit from being a part of my IoT PM community:

  • Ask questions and start discussions with other PMs working in IoT today.
  • Connect directly with other IoT professionals to discuss best practices and lessons learned.
  • Keep up to date with the latest IoT trends via discussions and articles shared by the community.

One of the most valuable aspects of taking Daniel's class is access to an exclusive community on Slack.

It is active, and it's been a great source for connecting with other professionals involved in IoT, for career discussions and sharing current knowledge in the space.

- Rachna Sethi, CEO, Tigerbook Consulting

30 -Day Risk-Free Money-Back Guarantee

Here’s an important question that might be on your mind…

What If I’ve Only Managed Software (or Hardware) Before?

I get it. If I were in your shoes, I would be wondering that myself.

But listen…

The advantage of enrolling in this program is that I’ll show you exactly what you need to gain a holistic view of your IoT product. It’s not about knowing the intricacies of software, hardware, or Artificial Intelligence. It’s not about knowing the details of business modeling or even security.

The goal of an IoT PM is to understand the big picture so you can work with other teams and leverage their specific area of expertise to launch an IoT product to market. In this program, you’ll learn how all the pieces fit together and what areas you need to pay attention to and which ones you don’t.

Don’t take my word for it, though. Here’s proof…

As a Product Manager, this course will teach you exactly what you need to know about the IoT. Nothing more, nothing less. All the hype around IoT has led to so much useless information on this topic. If you want to stop wasting your time and start changing the world with IoT, Daniel's course is the place to start.

- MJ Peters, Director of PM - Firetrace International

As a highly experienced Product Manager himself, Daniel shares practical approaches and tactics which are readily useful in the industry. Daniel is meticulous with the clarity of the material. Daniel's framework helps weigh in many factors that come handy in building successful products. Thank you, Daniel!

—Preethi Srinivasan, Product Manager - Google

The course was thought-provoking, insightful, and well-structured using Daniel's IoT Decision Framework. My big take-away was the wide spectrum of product decisions that need to be made including priorities, costs, strategic direction, etc., and the ramifications and interconnection of those decisions. The material and content of the course was current and pertinent to a wide range of domains and well worth my time.

—David Whaley, Sr PM - ARM

Why You Need to Take Action NOW

Launching any product to market has a lot of risk. As a Product Leader, it’s important to work towards product/market fit and have a plan to mitigate risks as best as you can. These challenges are heightened in IoT products since they have more moving parts, involve a bigger vendor ecosystem, enable new business models, and more.

Nonetheless, companies often develop IoT products without a clear strategy or plan on how to mitigate the risks. They end up wasting hundreds of thousands, or even millions of dollars developing products that go nowhere.

That’s where you come in. The sooner you enroll in this program the faster you will learn to identify, communicate, and address any blind spots in your current product.

You will gain the tools and techniques to create a roadmap to close the gaps in your strategy and create alignment across teams. As a result, you’ll gain the confidence and influence to drive your IoT product forward.

This is the best investment you can make in your product (and in your career). Think about it, this program costs less than the conferences companies send their teams to… and the value gained at a conference, doesn’t come close to what you get with the IoT PM Certificate Program.

When you think about this program in terms of its ROI, it’s really a no-brainer.

By enrolling in the IoT Product Manager Certificate program, you will get:

  • Lifetime access to all seven, self-study courses explicitly designed for Product Managers in the IoT space (value: $1,000)
  • Templates and fill-in-the-blank worksheets you can use at your company today (value: $150)
  • Certificate of completion to showcase your mastery of the material (value: $100)
  • Curated content including books and articles to accelerate your path (value: $100)
  • Exclusive Slack community to connect with IoT Product people, and continue learning with member-only events (value: $500)

Estimated value: $1,850

You Pay Only: $1,195

Now, let’s be clear. Can I promise this program will make you an overnight success?

No way! You’ll still have to study hard and do the homework. But if you’re willing to do that, this program will pay for itself in no time. You’ll be well on your way to being recognized as the PM who brings structure to the IoT development process and drives successful IoT products across your organization.

Get started now!



How Do You Know This Is Right for You?

Enroll Now & Gain the Skills You Need to Effectively Manage Any IoT Product Within 7 Weeks... Guaranteed!

If you need a holistic perspective of what it takes to launch an IoT product…

If you are looking to understand the right questions to ask, so you can gain influence across teams throughout your company…

If you have experience managing software or hardware, and are looking to understand how to apply your current Product Management skills to an end-to-end IoT product…

If you want to feel confident that you know what it takes to drive an IoT product forward and are able to communicate the value (and pitfalls) of IoT to your company and your peers…

Then I’ll put it to you straight… I’d love to have you in this class!

Just click here to sign up now:

The class opened my eyes to the complexities and challenges associated with delivering a comprehensive IoT solution, enabled me to recognize opportunity where I once saw great risk, and showed me how to play offense in a whole new way.

—Zach Perlstein, Entrepreneur

100% Money-Back Guarantee

To make this totally risk free, how about I offer you a SECOND guarantee?

I already guaranteed you would learn the skills you need to effectively manage any IoT product within 7 weeks, assuming you study and do the homework. If for any reason you don’t get results, I’ll return every penny of your investment.

But what happens if you get inside and discover you made the wrong decision? Maybe the class isn’t quite what you thought it is…

Well, I have you covered there too. I’m so confident you’re going to love this, I’ll offer you this second guarantee:

If you enroll and decide that this isn’t for you, or if you change your mind for any reason, just let me know within 30 days and I’ll refund your money, with no questions asked.

Sound fair?

I hope so, because I don’t think I can make it any easier for you. Now it’s time for you to decide.

If you’d like to join us, just click the button below:

Daniel's course ensures students gain a high-level understanding of what it will take to be an effective IoT Product Manager.

By adhering to Daniel's Product Management Framework and 5-layer IoT Technology Stack, we become proficient in what it takes to effectively develop and ultimately manage a complex Internet of Things product from inception to market!

—Randy Dilena, Director - CDS Worldwide

The course takes a holistic view, anchored by the IoT Decision Framework, which gives a very practical and structured approach to creating and managing IoT products. Overall, I really enjoyed the course and found it very valuable.

- Ashok Bhaskar, IoT Practice Partner - Wipro

Frequently Asked Questions


Are the online courses live or pre-recorded?
All the courses are pre-recorded. You can enroll at any time and complete each course at your own pace.
How long is the program?
It'll take you about 7 weeks to complete the program. Each week a new course will be available to you. On the final week, the exam will be available to take. Having the courses separated by a week gives you time to digest the material and complete the exercises in your workbook. The material in each week should take you about 3-4 hours to complete, including the video lectures and workbook exercises.
Will my company reimburse me for this program?
There's a good chance they will. While this certificate program is not accredited by a college or university, most companies will reimburse you for ongoing education. Check with your manager or HR department.
Will I get a certificate?
Yes. Once you complete all the lectures included in the program you'll immediately receive your IoT Product Manager Certificate by email.
Are there any prerequisites for this program?
No! But it will be helpful if you have some basic Product Management knowledge.
How long will I have access to the program?
You'll have access to the course material for as long as the program exists.
Can I pick and choose which courses to take?
No. Each course builds on the previous course and is intended to be taken as a complete program. However, you can try out the first course for free by clicking a “Start for Free” button anywhere on this page.
Can I use my own product to go through the program?
Yes! You can use the course project and IoT Decision Workbook to work on your own product.
I'm an entrepreneur planning to launch an IoT product, can this program help me?
Yes! You don't need to be in an established company to take advantage of this program. As an entrepreneur, it is critical to understand the opportunities and pitfalls of IoT and how your decisions in each area of the product can make or break your company.
Does the program focus on consumer or industrial IoT products?
It covers both. The truth is that all IoT products—whether they are consumer or industrial, or from any industry (healthcare, smart buildings, transportation, energy, wearables, etc.)—have the same building blocks. Regardless of your focus, this program will help you. Throughout the program, I'll point out differences between consumer and industrial when applicable. And the workbook sample products include both a consumer and an industrial option to choose from.
Is there a refund policy?
Yes. I believe you'll find the program to be very valuable. But if for any reason you don't, then you'll have 30 days to get a full refund. If by then you are not convinced, just send me an email for your full refund. No problem.
Do I need to wait for registration to open?
No. This online certificate program is always open, so you can enroll at anytime and go through the material at your own pace. Why not enroll today?
Still have more questions?

I just wrapped up The IoT Product Manager Online Course and I thought it was fantastic.

Being a hardware guy, I knew that a much deeper understanding of the IoT space will be necessary for me to efficiently and comprehensively launch the cloud-connected consumer product I am currently developing. I really appreciated the structured framework approach, which provides a sense of '360 degree completeness' and I found the provided support information and documentation to be relevant and concise.

Plus, the workbook forced me to think through easy-to-miss details and helped me to create a solid foundation for my program. I would recommend your course to anyone in the consumer IoT space, including people like me without IT or PM background or ambitions.

Thanks for putting this course together and I am looking forward to staying engaged with your IoT PM community.

—Roland Zeder, President Smartstr Inc

The course takes us through the key steps that any company will face by managing an IoT product. The program includes concepts not just related to the technology behind the scenes, but also to its implications in the business environment and the importance to offer value to users by providing an actual solution to the market.

Daniel Elizalde is a great instructor and I highly recommend this course for any professional who wants to be successful in the IoT industry.

—Gebrin Jamil