It’s a simple fact… the IoT Decision Framework is making it easier than ever before!

There's no denying it…

Building IoT products is hard, and it's easy to see why. IoT products have more parts and more complexity than non-connected products.

This complexity means Product Managers need the skills to drive the product through numerous components across the IoT Technology Stack, including hardware, embedded software, connectivity, cloud software, and front-end applications.

On top of that, IoT enables new Business Models, plus it requires a more comprehensive approach to lifecycle management.

With so much to handle, it's no surprise that over 75% of all IoT products fail. And here's why.

Most Product Managers building IoT products find themselves into one of these situations:

• Spent millions of dollars developing an IoT product to "catch the IoT wave" only to realize nobody cared about their product.
• Developed a product that customers want, but the company can't scale it. They are stuck in endless proof of concepts and pilot projects that are draining the life out of the company.
• Launched a product to market with some traction, but they are losing money with every deployment because they haven't been able to define a profitable business model.

Does that sound familiar?

If it does, you are not alone. Most Product Leaders I talk to find themselves in a similar situation.

The problem is that most Product Managers are skilled at only one (or two) areas necessary to build successful IoT products. They might be familiar with managing the lifecycle of software, but not hardware or vice versa. Or they might not be as skilled in developing IoT business models or dealing with regulation. You get the idea.

But to be successful in IoT, that is not enough. You need to be skilled in all areas required to build, monetize, and scale an IoT product.

And I'm afraid there's more.

To be successful, you need the skills, yes. But you also need a structured way to communicate your IoT strategy to the rest of the organization —especially to those teams that may not understand the IoT big picture and believe IoT is only for smart toasters.

Believe me. I've been there. It is a tough place to be in.

But not anymore.

Not long ago, I was head of products for a company building Industrial IoT products, so I know the feeling. I used to be pulled in a million directions by customers, as well as internal technical, business, and operations teams.

Each group had its own priorities on what our roadmap should be.

The problem was that their priorities were very different. I had no clear way to balance their priorities, make decisions, and still ensure we were making progress towards profitability.

That's when I created the IoT Decision Framework.

As of today, I’ve trained over 1,200 professionals from some of the top companies in the world on how to use the IoT Decision Framework.

The IoT Decision framework provides them a step-by-step approach to all the pieces in the IoT puzzle.

Crazy, right?

But listen...

Most of the Product Managers, and executives I talk to, spend countless hours online trying to piecemeal together an approach to manage their IoT products. Although they learn a lot of “tips and tricks”, they lack a unified approach to creating a solid product strategy and articulating the “why” to other teams.

That’s why I created this online program. I call it The IoT Product Manager Certificate Program.

This program gives you an in-depth look at the IoT Decision Framework and provides a step-by-step method you can use as a blueprint to drive the complete lifecycle of your IoT product.

It will give you the tools to foster a common language across your company so you can build alignment and trust with Engineering, Executives, and any other team involved.

In short, it will give you the skills to build, scale, and monetize IoT Products, in any Industry, vertical or company size.

Here’s What You’ll Learn from the IoT Product Manager Certificate Program

I’ve divided the IoT Product Manager Certificate Program into 7 online, self-study courses that follow the structure of the IoT Decision Framework.

This ensures you’ll get a structured approach to your learning and that you’ll cover every single area that Product Managers need to learn to be successful.

Each individual course includes video lectures, templates, exercises, and additional reference material. Once you enroll in the program, you’ll get access to a new course every week. After 7 weeks, you’ll have access to all the courses. For life.

Course 1 – Introduction to IoT Product Management

Cut through the hype and learn exactly what an IoT product is, from a Product Manager’s perspective.

You’ll learn:

• The IoT landscape so you can identify the 3 types of companies working on IoT today.
• The 5 building blocks of the IoT Technology Stack and how to use them as a communication tool, ensuring everyone in your company understands what you are building.
• A deep-dive into the IoT Decision Framework, a strategic tool that will guide you step-by-step through the process of building your IoT product.

Course 2 – How to Discover and Prioritize the Needs of your IoT Users

IoT products usually have more users than non-connected products, therefore you need a structured approach to discovering hidden users and their needs. Without understanding the real pain of the users, you won't be able to get product-market fit, or scale. It's that simple.

Course 2 dives deeper into the UX Decision Area of the IoT Decision Framework.

You’ll learn:

• A 5-step process to define the best user experience for all users across the IoT Technology Stack.
• A simple, yet powerful tool to identify all possible users across the IoT customer lifecycle to ensure you don’t leave any important users out of your roadmap.
• A technique to prioritize users and their needs for your MVP and beyond.
• What makes a great Developer Experience in IoT products.

Course 3 – How to Create a Robust Data Strategy

Collecting data from sensors is not enough to provide value. Real value comes from analyzing that data so you can solve the pains of your customers and your company. That’s why crafting a robust data strategy is key to success (and it’s also where many Product Managers fall short).

Course 3 dives deeper into the Data Decision Area of the IoT Decision Framework.

You’ll learn:

• The key components of an IoT data strategy and how they define the value of your product.
• Why IoT is an “ecosystem play” and how to avoid the pitfalls of product vs. platform data strategies.
• The privacy and legal implications of data in IoT products, so you can avoid legal nightmares from the beginning.

Course 4 – How to Create an IoT Business Model

IoT opens the door to new and innovative business models, including recurring revenue models. This course will prepare you to take advantage of these new business opportunities, while avoiding the most common pitfalls.

Course 4 dives deeper into the Business Decision Area of the IoT Decision Framework.

You’ll learn:

• The most impactful IoT business models, including recurring revenue and outcome-based models that will enable your product to actually make money in the market.
• How to discover monetization opportunities at each layer of the IoT Technology Stack.
• How to calculate the cost of deploying a new device to avoid eating into your profit margins.
• How to avoid the biggest strategic mistake IoT companies make by defining a solid Build vs. Buy strategy.

Course 5 – Demystifying the Technology Behind IoT & How to Work with Engineering

To win the trust of Engineering teams, you need to be familiar with the technology behind IoT solutions. With so many components, where do you start? This course will empower you with the talking points you need to be fluent across the IoT Technology Stack.

Course 5 dives deeper into the Technology Decision Area of the IoT Decision Framework.

You’ll learn:

• The key parameters and terminology you need to have an intelligent conversation with software and hardware teams.
• The top software and hardware considerations you need to review with Engineering to ensure your solution is robust and scalable.
• The top considerations you and your team need to evaluate when selecting an IoT Cloud Platform.
• How to include the customer and business perspective in every conversation with the Engineering team.

Course 6 – How to Launch and Operate a Secure IoT Product

Developing secure products must be at the top of every IoT PM’s list. In this course you’ll learn how to incorporate security decisions in your roadmap and product strategy from the beginning.

Course 6 dives deeper into the Security Decision Area of the IoT Decision Framework.

You’ll learn:

• The different types of security threats that affect all IoT products, including real-world examples.
• A simple, 3-step process to identify security risks across the IoT Technology Stack that can inform your roadmap direction.
• The role of an IoT Product Manager in securing your product and getting buy-in from other teams.

Course 7 – How to Incorporate Standards and Regulations in Your IoT Product Strategy

Standards and Regulations can either break your product or be a source of opportunity to gain market share. In this course you’ll learn how to identify and incorporate them into your strategy.

Course 7 dives deeper into the Standards and Regulations Decision Area of the IoT Decision Framework.

You’ll learn:

• An overview of the current IoT standards and how they impact your product.
• How to work with policy teams to understand the regulations that affect your product.
• The role of a Product Manager in incorporating Standards and Regulations into your roadmap.

Meet Your Instructor: Daniel Elizalde

Hi, I'm Daniel Elizalde.

I work as a Product Leadership coach helping companies with their innovation journey, from idea to commercialization. I've held various product leadership positions, including VP, Head of IoT at Ericsson, and Head of Products at Stem (a GE-backed energy storage startup in Silicon Valley). I also taught IoT Product Management at Stanford University for over 4 years.

With over 20 years of experience in connected products, and as a former head of products for an IIoT company, I've been in your shoes.

I understand the complexities of managing IoT products. I understand the technology challenges, but more importantly, I understand the challenges in aligning and influencing many teams inside your company behind your IoT vision.

Throughout my PM career, my classes, and my consulting practice, I've talked to thousands of Product Leaders working on IoT. I've compiled over 20 years of experience and best practices in this course. It'll provide you a blueprint on where the landmines are and a structured way to manage the lifecycle of your IoT product. I look forward to working with you!

Finally, the Support You’ve Always Needed

Once you complete the program, I’m confident that you will know everything you need to effectively manage IoT products. But what if you run into questions down the road?

Well, I’ve got you covered.

By enrolling in the IoT Product Manager Certificate Program, you also gain access to my exclusive IoT PM community on Slack.

This invitation-only community is for professionals who have taken any of my courses either online or at Stanford University, as well as my consulting clients.

The community includes seasoned professionals from some of the top companies working on IoT today.

Here’s how you can benefit from being a part of my IoT PM community:

• Ask questions and start discussions with other PMs working in IoT today.
• Connect directly with other IoT professionals to discuss best practices and lessons learned.
• Keep up to date with the latest IoT trends via discussions and articles shared by the community.

Why You Need to Take Action NOW

Launching any product to market has a lot of risk. As a Product Leader, it’s important to work towards product/market fit and have a plan to mitigate risks as best as you can. These challenges are heightened in IoT products since they have more moving parts, involve a bigger vendor ecosystem, enable new business models, and more.

Nonetheless, companies often develop IoT products without a clear strategy or plan on how to mitigate the risks. They end up wasting hundreds of thousands, or even millions of dollars developing products that go nowhere.

That’s where you come in. The sooner you enroll in this program the faster you will learn to identify, communicate, and address any blind spots in your current product.

You will gain the tools and techniques to create a roadmap to close the gaps in your strategy and create alignment across teams. As a result, you’ll gain the confidence and influence to drive your IoT product forward.

This is the best investment you can make in your product (and in your career). Think about it, this program costs less than the conferences companies send their teams to… and the value gained at a conference, doesn’t come close to what you get with the IoT PM Certificate Program.

When you think about this program in terms of its ROI, it’s really a no-brainer.

By enrolling in the IoT Product Manager Certificate program, you will get:

• Lifetime access to all seven, self-study courses explicitly designed for Product Managers in the IoT space (value: $1,000)
• Templates and fill-in-the-blank worksheets you can use at your company today (value: $150)
• Certificate of completion to showcase your mastery of the material (value: $100)
• Curated content including books and articles to accelerate your path (value: $100)
• Exclusive Slack community to connect with IoT Product people, and continue learning with member-only events (value: $500)

Estimated value: $1,850

You Pay Only: $1,195

Now, let’s be clear. Can I promise this program will make you an overnight success?

No way! You’ll still have to study hard and do the homework. But if you’re willing to do that, this program will pay for itself in no time. You’ll be well on your way to being recognized as the PM who brings structure to the IoT development process and drives successful IoT products across your organization. More importantly, you'll be able to build products that your customers want, and you'll have the skills to scale them and monetize them!

How Do You Know This Is Right for You?

Enroll Now & Gain the Skills You Need to Effectively Manage Any IoT Product Within 7 Weeks... Guaranteed!

If you need a holistic perspective of what it takes to build, scale, and monetize an IoT product…

If you are looking to understand the right questions to ask, so you can drive teams throughout your company…

If you have experience managing software or hardware, and are looking to understand how to apply your current Product Management skills to an end-to-end IoT product…

If you want to feel confident that you know what it takes to drive an IoT product forward and are able to communicate the value (and pitfalls) of IoT to your customers, your company and your peers…

Then I’ll put it to you straight… I’d love to have you in this class!

Just click here to sign up now: